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Ways to Protect Your Cherry Crop As Industry Demand Grows

cherry growing on a tree

Health consciousness is rising as people are striving for a healthier diet. Today, people are choosing more fresh fruits and vegetables over processed foods. According to The International Food Information Council’s 2020 Food & Health Survey findings, 54% of all consumers care more about the healthfulness of their food and beverage choices in 2020 than they did in 2010. As a result, this rising demand for fresh food is greatly benefiting the cherry industry. 

In 2019, the cherry industry had an estimated value of ~US $47.3 billion and is projected to rise at a compound annual growth rate of 8.5%, to reach ~US $107.2 billion by 2029, according to Transparency Market Research.

Consumer Habits & Cherry Industry Growth 

As the public focus on improving our diet continues, two thirds of consumers are spending more on fresh ingredients than they did in previous years. Packed with plentiful nutrients and antioxidants, cherries have become increasingly popular for their many health benefits. 

Because cherries are a versatile fruit, they are popular in salads, smoothies and other healthy beverages as well as in baking. Another beverage assisting the growth of the cherry market is alcohol. In addition to brandy and cherry wine, fruity beers are becoming more popular with the top flavors being cherry, blueberry and cranberry. 

The many ways in which cherries can be enjoyed means that frozen, canned and fresh varieties are all in high demand, further helping to drive cherry industry growth.

Anne-Marie Roerink of 210 Analytics shared that, “In 2020, about 306 million pounds of cherries were sold at US retailers, and it is a $1.1 billion category. Last year, the cherry volumes sold were up by 15% and the dollars sold were up 32%.” She also said that cherries are often a last minute buy due to their visual appearance. Meaning, the main selling point of cherries are their visual beauty in stores. 

How Avian Can Help

With demand for cherries on the rise, it’s important to protect your plants. Especially knowing that visual appearance can be the main selling point for consumers. Luckily, there are many ways to protect your cherry crops and Avian Control is here to help. 

Here are a few ideas for protecting your cherries:

  • Cherry tree netting
  • Audio deterrents
  • Scarecrows
  • Feed the birds far away from your current crops
  • Liquid bird repellent

RELATED: How To Protect Your Cherry Trees

The simplest method for protecting your cherry trees is to use a non-lethal liquid bird repellent. Avian Control is an easy-to-apply liquid bird repellent that can be sprayed or fogged. No need to worry about the growth or taste of your crops either, since Avian Control won’t change cherry growth patterns, appearance, or taste.

Avian Control doesn’t interfere with the growth, appearance or taste of cherries. It’s designed to repel all types of nuisance birds for up to 14 days and is available at a bargain price! Shop today or contact us at 888.868.1982 for more information.

Ways to Protect Your Cherry Crop As Industry Demand Grows